Role:
Creative director, production designer, art director
Challenge:
Create an immersive experience and customer journey for AWS: Summit Sydney 2018 that delivers against Amazon Web Services core value: customer obsession and creates a new benchmark in big ideas by surpassing AWS: Summit Sydney 2017.
Insight:
Where do our delegates - IT professionals and web developers from all industry categories operate and in what context? What theme captures collectively where this happens? The solution needs to enable delegates to quickly and seamlessly navigate to the expo area and sponsor stand that is relevant to their business.
Big Idea:
‘Metropolis of the Future’ delivers a destination for the AWS: Summit 2018 expo within which are distinct districts where all our industry categories operate - CBD, Marketplace, Entertainment and Industry. At the centre of the expo floor we have the AWS stand where delegates can gain greater insight and practical knowledge fo AWS cloud and product offerings, and how they can help grow their business.
Outcome:
$6 million budget, 20,000 delegates over three days at the Sydney ICC delivered the best AWS Summit to date and received global acclaim from industry media and AWS senior leadership team including global chief solutions architect Glen Gore and Head of Marketing APAC Harshana Ariyaratne. As a result AWS: Summit 2019 will be staged over 4 days with an estimated 30,000 delegates and increased budget.