Agency:
George P Johnson Sydney
Role:
Creative Director/ Production Designer
Challenge:
Toyota Motor Corporation Australia has faced a number of challenges over the last year, so there is even more need to deliver a strong and clear message to our national dealer and sales network that Toyota is stronger when everyone is unified. Leave delegates with insight into the new Corolla Sedan and Kluger and how together we can aim for the next frontier and go beyond 2014.
Idea:
Each sub event has its own concept which together enables our delegates from dealerships and sales teams to aim for the next frontier and go beyond 2014. Welcome Party (Corolla Launch) - Son et Lumiere, Business Session (Kluger Launch) - The Ultimate Ride, Salon - Your Street (aligning with Saatchi & Saatchi ATL strategy) and Classic Vintage - Gala Dinner.
Scope:
Corporate Event, Digital, Content.